The Influence of Social Media on Generation Z Consumption Patterns in Indonesia

Authors

  • Jihan Alyani Dirayati Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyyah Riau
  • Lishe Indriani Putri Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyyah Riau
  • Raihan Enandrisyah Zidhan Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyyah Riau
  • Dhiyaul Ikhsan Arthaditama Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyyah Riau

DOI:

https://doi.org/10.61166/managing.v2i2.34

Keywords:

Conssumsion Patters, Lifestyle, Social Media, Influencer

Abstract

Generation Z, as digital natives, are heavily influenced by social media platforms in various aspects of their lives, including their consumption patterns. This study will analyze how exposure to social media content, such as advertising, influencer marketing, and online trends, affects Generation Z's product, brand, and shopping behavior choices. This study is expected to provide a more comprehensive understanding of Generation Z's consumption dynamics in the digital era and its implications for marketing and business strategies in Indonesia.

References

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Published

2025-07-14

How to Cite

Jihan Alyani Dirayati, Lishe Indriani Putri, Raihan Enandrisyah Zidhan, & Dhiyaul Ikhsan Arthaditama. (2025). The Influence of Social Media on Generation Z Consumption Patterns in Indonesia. Managing: Jurnal Bisnis Dan Manajemen, 2(2), 1–5. https://doi.org/10.61166/managing.v2i2.34

Issue

Vol. 2 No. 2 (2025)

Section

Articles

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Copyright (c) 2025 Jihan Alyani Dirayati, Lishe Indriani Putri, Raihan Enandrisyah Zidhan, Dhiyaul Ikhsan Arthaditama

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This work is licensed under a Creative Commons Attribution 4.0 International License.