Vol. 3 No. 1 (2026)

Articles

• A Theoretical Study on the Role of Digital Marketing Management in Increasing MSME Sales: A Literature Review

  Aisha Nurrahma Naifa, Zahra Jannatul Firdausi, Mashudi

  1-11

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• Analysis of Product Strategy and Design in Establishing a Local Merchandise Business Based on Yogyakarta Batik Cultural Identity

  Nurul Jennah, Abdur Rohman

  12-23

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• The Impact of Artificial Intelligence (AI) News Virality on Public Perception in Indonesia in 2025

  Putri Indriani, Sadam Rahmat Putra, Akbar Kurnia, Suci Permata Nadia Pasaribu

  24-33

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• The Influence of Experiential Marketing and Facilities on Consumer Satisfaction at KFC Galuh Mas Karawang

  Muhammad Aldi Rizky, Jakaria Jakaria

  34-43

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• A Resource-Based View Approach to Understanding the Dynamics of Competitive Advantage: A Case Study of Ayam Salto Bandar Lampung

  Adhe Elasno, Daffa Ilyasa Aras, Palupi Patmasari, Vicky F Sanjaya

  44-50

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