Implementation of Dynamic Capability in Culinary MSMEs: A Case Study of Kedai Suho, Bandar Lampung

Authors

  • Dea Uswatun Hasanah Universitas Islam Negeri Raden Intan Lampung
  • Icha Nur Fadilnia Universitas Islam Negeri Raden Intan Lampung
  • M. Gibran Yudha Universitas Islam Negeri Raden Intan Lampung
  • Vicky F Sanjaya M.Sc Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.61166/managing.v3i1.91

Keywords:

Dynamic Capability, Culinary SMEs, Kedai Suho, Sensing, Seizing, Reconfiguring

Abstract

This study aims to analyze the implementation of dynamic capability in culinary SMEs, particularly Kedai Suho, in responding to market changes, customer needs, and operational challenges. The study employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation related to Kedai Suho's operations. The results indicate that Kedai Suho applies three dimensions of dynamic capability: sensing, seizing, and reconfiguring. The owner demonstrates sensing capability by identifying changes in customer preferences through menu innovation and topping variations. Seizing capability is reflected in strategies such as menu diversification, promotions, and customer-oriented service to enhance loyalty. Reconfiguring capability is implemented through improvements in raw material quality, packaging, and food presentation. Despite stable business performance, significant challenges arise from digital platform fees and taxes, affecting profit margins. This study recommends strengthening digital adaptation strategies, systematic financial management, and continuous innovation to maintain competitiveness and business sustainability.

References

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Published

2026-06-15

How to Cite

Dea Uswatun Hasanah, Icha Nur Fadilnia, M. Gibran Yudha, & Vicky F Sanjaya M.Sc. (2026). Implementation of Dynamic Capability in Culinary MSMEs: A Case Study of Kedai Suho, Bandar Lampung. Managing: Jurnal Bisnis Dan Manajemen, 3(1), 77–83. https://doi.org/10.61166/managing.v3i1.91

Issue

Vol. 3 No. 1 (2026)

Section

Articles

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Copyright (c) 2026 Dea Uswatun Hasanah, Icha Nur Fadilnia, M. Gibran Yudha, Vicky F Sanjaya M.Sc

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This work is licensed under a Creative Commons Attribution 4.0 International License.